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Women Who Launch: Serra Türker Bayır, Founder of Misela

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Meet Serra Türker Bayır, the founder of Misela. The Istanbul-founded luxury brand which has built a reputation for its exquisite, handcrafted bags and travel accessories

From evening clutches infused with understated glamour to capacious totes that make the ideal travel companion, there is a Misela bag for every occasion. Below Misela's founder, Serra Türker Bayır, tells The Sybarite how she honours her Turkish heritage in her every-expanding accessories brand and what it takes to be a female entrepreneur.

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The Sybarite Mother's Day Gift Guide 2025

26th March 2025

From small gestures to grand gifts there's something for every superwoman this mother's day. For a true touch of indulgence Honey & Co's Sweet Treats Hamper is jam-packed with tea time delights, from a moreish chocolate babka, to crumbly lemon and tahini cookies. Of course it wouldn't be a celebration without a glass of something special: raise a toast to your favourite woman with a fizzing glass of Laurent-Perrier Blanc de Blancs Brut Nature. For the beauty obsessed mother, The Ultimate Pro-Collagen Collection by Elemis guarantees the bounciest of complexions, while a classic fragrance such as Jo Malone London's English Pear & Freesia cologne will find pride of place on her dressing table. When it comes to thoughtful fashion gifts, mothers deserve the best: opt for a quietly luxurious cashmere JOSEPH sweater or Derek Rose silk pyjamas.

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Minka Jewels On The Allure Of Preloved Diamonds

12th March 2024

Below, we talk to the esteemed gemologist about the power of giving precious gemstones a new lease on life.

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The Sybarite’s Oscars Best Dressed List

15th March 2023

Without a shadow of a doubt, the Academy Awards are the biggest night out in Hollywood, with the calibre of outfits to match. It’s the truest form of “Hollywood Glamour”, owed to a dress code rumoured to be the strictest of its kind. This year, the 95th edition of the Academy Awards gave us no less than an award-winning performance, dramatic moments, comedy, tears, and dreams coming true - does it get any better than that?

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Women Who Launch: Chatting with Florence Macovei &...

8th March 2023

“I’m not going to lie, the fashion industry is very focused on who you know,” says Florence Macovei, who spent years building her little black book of contacts whilst working as a model and hostess for brands such as Hermes, Ferrari, Cartier, and Bulgari. “If you have the right connections, you can have very big advantages. The contacts and knowledge I’ve made definitely helped me through my entrepreneurial journey,” she adds. However, it wasn’t just contacts that helped Macovei when she pivoted from fashion insider to founder. Her keen ability to unlock what women want has allowed her to launch AFTERHOURS, a fashion brand which makes incredibly wearable, sleek, and sophisticated clothes for the modern woman. I recently road-tested the AFTERHOURS oversized linen shirt on a trip to Mexico and it was the perfect item to wear over my swimsuit whilst still staying fresh and stylish on the beach. Whether it’s breathable fabrics or flattering silhouettes, Macovei has a deep understanding of her customers’ needs and also leveraged her own experiences to build her first collections. “I always looked for clothes that were luxurious yet affordable while being versatile, and I always struggled, so that’s why I decided to start AFTERHOURS,” she shares. In this edition of Women Who Launch, we speak with Macovei about the mentors who provide a guiding light as she builds her brand and the piece she loves most from her current collection.

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The Insider's Guide to London Fashion Week

1st March 2023

For fashion enthusiasts who love to dress and fawn over the latest designer fashions, the question remains; what actually happens at fashion week? Think of me as your fairy god sister, giving you the low-down on what goes on at London fashion week and how to get involved. Fashion Month is a bit of an ‘if you know, you know’ event. Outside of the fashion and arts industry, there isn’t much information publicly available, and it’s not until you’re inside that you really understand what goes on. Fashion Week’s purpose [though now changing] was for the people who would promote these new collections to get the inside scoop; editors, writers, stylists, publicists and celebrities - and now, most importantly, influencers.

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Product Launch - Sony Caviar Unveils $108K USD Gold Apple...

10th March 2022

Footballers arrive at grounds wearing them. Gamers are never out of them.  Kids communicate with their parents in sign language from under them.  Sonic ear muffs or headphones are de rigeur. We all need a hearing aid at some time in our lives.  For various reasons. To be able to hear some things some people say. Sometimes. And to enjoy music. Or silence. The sort of headphone you choose to wear over or around your ears depends largely on the size of your wallet and your head and how much you appreciate music and value silence. Gary Lineker, Martin Keown, Owen Hargreaves, Rio Ferdinand and Alan Shearer have one thing in common. They are noise irritants.  At times, they need to be silenced. Is there such a thing as high-quality, high-fidelity silence? Certainly, especially when you have neighbours who have just been granted planning permission to demolish their home and rebuild it.   If you work from home as I do – or pretend to – there is nothing worse or less conducive to getting things done than a cement mixer and pneumatic drill going full blast less than twenty yards from your laptop.  These days it is called noise pollution. I still know it as “a ‘kin din”.

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Who is Rachel Carrasco: The Girl Boss Behind RACHE

16th March 2021

Through resilience and taking the pandemic in her stride, her company RACHE has finally become exactly what she initially intended it to be. The Sybarite speaks to Rachel about the importance of experiences over products, her charity work, her love for bacon and what it takes to work hard to achieve your dreams. 

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Discover Aveda’s Nutriplenish hair care system at this...

20th March 2020

Just this year Suranne Jones, Dame Mary Beard, Dame Joan Bakewell, Sue Perkins, Sharlene Spiteri and Anna Richardson have walked through the doors and walked out looking fabulous! And in February it was transformed into a picture-perfect Christmas scene for a set in Dame Maggie Smith's latest film which will be out next Christmas.  My experience was once again lovely and relaxing, my colour rich and my cut perfect.  This year has also seen the launch of their newest product line - Nutriplenish Hair Care System. Nutriplenish is by far one of Aveda’s most innovative and luxurious product lines yet - it is nutrient-powered hydration at the highest level. If you’re on the hunt for serious moisture and hydration, then this is the product line for you. This six-piece system has something for everyone and every hair type, so it’s versatile and customizable. If you have fine to medium hair like me then the light moisture option is for you. If you have medium to thick hair, then the deep moisture option will be perfect for you.

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My London Fashion Week - VanillaOnTop

2nd March 2019

"A week full of inspiration and breathtaking designs; bloggers, press, designers ,as well as clients from all over the world, come to see the new Autumn/Winter 2019 collections at the two London Fashion Weeks held each year. Me and my sister Tiia Camilla Pötry, also known as my manager, had the honour to attend several fashion shows and presentations including the Junne, Kalissi, and Magpies & Peacocks shows. Magpies & Peacocks showed their new collection created from upcycled textiles. It was truly inspiring and interesting to see the perfect hand prints featured in every design. Kalissi took us into a different world; such a colourful and surreal show! It was high fashion with a brave twist and powerful statements. Many pastel shades, as well as different textures like tweed and silk, were surrounding us the entire evening. One of many astounding elements was the exceptional colourful headpieces worn on the catwalk. Hats and turbans made from silk or fur were crucial elements this year in many of the shows.

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Featuring Diana: Her fashion story | Kensington Palace exhibition...

1st March 2017

From the demure skirt-suits of her first public appearances to that little black dress from her later life. Here we round up our five favourite looks.

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Paris Fashion Week 2016

10th March 2016

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Event of the Week for Sybarites: Oscars 2016 Parties

1st March 2016

There’s no doubt that the Oscars left us with many memories. Chris Rock’s monologue was epic and Leonardo DiCaprio snapped up his first Oscar. We have handpicked the best after-parties for you; Elton John's annual Oscars bash attended by our brand ambassador in West Hollywood and the world-famous Vanity Fair afterparty at the Wallis Annenberg Center for the Performing Arts in Beverly Hills. The 88th Academy Awards may not have pulled in the viewing numbers but it made history in many other ways and the parties were legendary.

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