Sport
Gem, Set And Match
Luxury is no longer confined to salons and red carpets—it’s courtside, trackside, and tee-side.
Today, jewellery and watch brands are making powerful plays in the world of elite sports, and driving business growth while they do it. Summer marks the beginning of sports season; Henley Royal Regatta, Wimbledon, the US Open, Monaco Grand Prix – and various other events. Avid sports spectators will recognise the visibility of jewellery and watch brands, and those akin with the world of watches and...
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Gem, Set And Match: How Jewellery And Watch Brand...
14th July 2025
Today, jewellery and watch brands are making powerful plays in the world of elite sports, and driving business growth while they do it. Summer marks the beginning of sports season; Henley Royal Regatta, Wimbledon, the US Open, Monaco Grand Prix – and various other events. Avid sports spectators will recognise the visibility of jewellery and watch brands, and those akin with the world of watches and jewellery will also understand the importance of these partnerships in the industry. Rolex and Formula 1, Boodles and Wimbledon, US Open and Audemars Piguet: jewellery brands and sporting events are fast becoming the most valuable partnerships across fashion categories.
Featuring Where to watch Wimbledon 2018 in London
10th July 2018
For those of us unfortunately not lucky enough to journey to South London and witness the iconic tennis tournament for ourselves, The Sybarite is here to help. We've selected the best outdoor screens and viewing events happening around London, so you can be sure you won't miss a single serve.
Featuring Royal Salute Coronation Cup
20th July 2016
If you’re in need of a little inspiration, allow The Sybarite to make a suggestion…
Featuring Riding in Style: Qatar Goodwood Festival 2016
19th July 2016
Royal Ascot may have wrapped for 2016 but the Qatar Goodwood Festival - popularly known as as Glorious Goodwood - is just around the corner.
Featuring Hot to Trot: the growing appeal of polo
14th July 2016
The blue blooded (Princes Harry and William both play) game of polo is synonymous with glamour, luxury and wealth. The sport of kings is said to have originated in Persia some 2,500 years ago and was initially used as a training exercise for the King’s elite cavalry who then took the game to the east. Here the sport was adopted by the Kings, Emperors, Shahs, Sultans, Khans and Caliphs of the ancient Persians, Arabs, Mughals, Mongols and Chinese - hence it’s moniker “the game of kings". British officers discovered the game circa 1850 following a horsemanship exhibition in Manipur, India. Legend has it that Lieutenant Joe Sherer, after seeing the locals playing polo, cried “we must learn the game.” Subsequently The Silchar Polo Club was founded in 1859 and from there the popularity of the sport spread like morning sunlight: polo popped up in Malta in 1868, England in 1869 - where matches at Richmond Park and Hurlingham attracted more than 10,000 spectators - Ireland in 1870, Argentina in 1872 and Australia in 1874.
Yoga for bros
12th July 2015
Enter, Broga – yes, that is right, yoga for men but rather than having to achieve flexibility and tone by touching your toes, Broga focuses its programs on “yoga from a male sensibility”, think strengthening and toning the body all the while implementing clarity-enhancing yoga postures for an amazingly fulfilling workout for the athletic man.
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