Sport
Gem, Set And Match
Luxury is no longer confined to salons and red carpets—it’s courtside, trackside, and tee-side.
Today, jewellery and watch brands are making powerful plays in the world of elite sports, and driving business growth while they do it. Summer marks the beginning of sports season; Henley Royal Regatta, Wimbledon, the US Open, Monaco Grand Prix – and various other events. Avid sports spectators will recognise the visibility of jewellery and watch brands, and those akin with the world of watches and...
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Featuring Tee Time: The Growing Popularity Of Golf In China
5th January 2017
The Sybarites has the low-down on how and why the Chinese are going golf crazy. China may be famous for blockbuster sights such as the Summer Palace, Forbidden City, Temple of Heaven, Tiananmen Square and Terracotta warriors but it’s fast becoming known for its interest in golf too. Chairman Mao might have banned golf for its bourgeois decadence back in the day, but fast forward to 2017 and it’s all change. Golf is no longer considered a crime in China and consequently the country has seen its golfing enthusiasts swell from around 50,000 only a few years ago, to more than three million today. The rise of the sport in China can partly be attributed to the International Olympic Committee’s decision to reinstate golf for the Rio 2016 Olympic Games - a sporting event that China is famously keen on.After the Sydney 2000 Olympics, China’s sporting big wigs launched Project 119 – a campaign focused on training athletes in individual sports (such as kayaking and canoeing), in which the Chinese have traditionally underperformed.
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