The staff were very welcoming and after checking in we were shown straight to our room on the top floor. There are 199 rooms on floors 1-8, with one suite on each of the first seven floors and then a penthouse on the top floor, which is where we were staying. All of the suites are in the angled point of the building, and so have views across City Road and onto Macclesfield Road. The quirky décor, funky furniture and bare concrete ceilings with visible ducting doesn’t leave you at reception - as the doors opened on the 8th floor, we were greeted by a long, dark and moody corridor where all the entrances to the rooms were street doors in a mixture of bold colours. The lighting was definitely something that had been given a lot of thought.
London’s boldest hotel NHOW

Hand-crafted, luxury experiences curated by our team—speak to our concierge to learn more
Nestled in the heart of East London and designed by renowned architect duo Project Orange, the nhow London is eccentric and unique.
This isn’t the sort of hotel I would normally check into, but its interiors fascinated me and so, I was intrigued about how much luxury this uber-cool hotel could provide.
Just 10 minutes from Angel and Old Street stations, the nhow is incredibly convenient for anyone exploring this side of the city. The outside is quite unremarkable, but once you walk through the doors you're greeted by a bold and playful British theme which looks like it could have been created by Lewis Carroll and Banksy - think graffiti, a 30ft rocket ship Big Ben and House of Hackney seating that wouldn't look out of place at the Mad Hatter's tea party. If nothing else, it oozes fun and fits with it’s east London location.




The penthouse has its own guest toilet before you even enter the main room, which we were told is good for when you are entertaining. I was slightly taken aback with the boldness of the room when we first walked in. The green shag pile carpet was something I have never experienced before, however it didn’t look out of place in this ‘too cool for skool’ hotel. The bathroom had a large roll top bath, against a large flower design backdrop and a gold sink. The shower was just what I needed after a day out in town and the king size bed looked rather inviting. All rooms have Dilmah tea with a full-size teapot and a machine for the coffee. Our suite also had a Marshall sound system which we enjoyed listening to while we got ready for dinner. There is very much a royal theme going on and we were delighted with our ‘King’ and ‘Queen’ robes and embroidered royal towels. The staff had also left me a little gift of cookies and a present to take home for my two children. (There had definitely been some Instagram stalking going on!)

All of the bedrooms in this hotel are funkily decorated. Think bed heads etched with portraits of the Queen, green-tiled rain showers, luxury Dilmah tea and poster prints declaring that “populism is all the rage”.
Before dinner we enjoyed a couple of cocktails at the bar where we were looked after by a very friendly waiter. Having looked at the restaurant menu, and having already had a little too much to drink, we opted for a couple of starters and side dishes to share, and I am glad we did. The portions were huge, but also delicious. The only downside to the bar area was how quiet it was, so I am hoping as more people find out about this funky East London newbie, that it will become ‘a go to place’ for drinks and dinner post work.
After returning to our room, we enjoyed a little people watching on the streets below, before collapsing into the soft sheets. This isn’t your typical luxury hotel, but it is definitely up there if you are craving that East London vibe when you are looking for somewhere to stay.

Share this Article
You Might Also Like
-
Stories in Stone and Flavor: Discovering Can Bordoy and Botànic
Tucked away in the historic quarter of Palma, Can Bordoy Grand House & Garden feels like a well-kept secret—a blend of understated luxury.
-
Borneta Barcelona; The City's New Boutique Hotel
The new lifestyle hotel brand Miiro just launched in the summer of 2024, with properties in Paris and Barcelona. Come 2025, they will be opening hotels in London and Vienna.
-
The Ultimate Guide to Luxurious Stays and Dining in Doha, Qatar
Doha, Qatar, has rapidly become a beacon of luxury, blending modernity with the warmth of Arabian hospitality.
-
GRACE LA MARGNA ST MORITZ: A Legend Reborn
GRACE LA MARGNA is breathing new life into St. Moritz — the undisputed playground of the rich and famous. Olivia Bennett sleeps over to discover more.
-
UM Beach House Portals Is Mallorca’s Playground For Grown-Ups
Afternoons here pass in a haze of sun, music and delicious food and drink.
-
Hotel Château du Grand-Lucé: Serenity in the Loire Valley
Comfortably nestled within the Loire, the Hotel Château du Grand-Lucé is not merely a place to stay – it is an experience which pivots between the parallels of history and contemporary luxury.
-
London's Most Luxurious Private Dining Rooms
The end of the year is in sight, so if you haven't snapped up a private room for your annual family get-together, company party or reunion with friends, allow us to suggest some of the best in the capital.
-
The Most Mouthwatering Festive Menus To Enjoy In London
As the festive season approaches, London’s vibrant dining scene is ready to dazzle with an array of delectable offerings designed to elevate your celebrations.
-
British Bubbles
As the English winemaking industry continues to blossom, Olivia Bennett takes a trip to Wiston Estate in the Sussex Downs.
-
In Conversation With The Duo Behind Chiave, Shoreditch
Named after the Italian word for 'key,' Chiave is unlocking the door to London's best night out yet.
-
The Most Innovative Menus In London
London, a city pulsating with creativity and culture, boasts a culinary scene as diverse as its inhabitants.
-
Featuring Christmas Markets In The UK That You Have To Visit This Month
Now that the Christmas season is officially underway, we have curated a list of the best Christmas markets in the country.
-
First-Class Design
Meet Landmass, the leading design and property development company behind some of the world’s most visually arresting properties.
-
August: The Future Of Luxury Holiday Property Ownership
The Sybarite sits down with August Co-Founder and CEO Mélie Dunod to learn more about the pioneering luxury lifestyle and real estate company.
-
Historic Garden Tours of England's Secret Stately Homes
Explore the verdant beauty and hidden histories of England's lesser-known stately homes through their exquisite gardens.
-
Five Minutes With Celebrated Interior Designer, Rayman Boozer
With a flair for the colourful and a background in commercial and residential projects, Rayman Boozer has established himself as one to watch in the interior design world.
-
Featuring 15 Best Luxury Couples Retreats in 2024
We all know that setting time aside to clear your mind and recharge is good for your mental health and wellbeing.
-
In Conversation: Brendan OConnor, General Manager of Adare Manor
For Brendan OConnor, Adare Manor is more than a job; its a passion intertwined with the very essence of Irish hospitality, and as he reveals the secrets behind the historic estates unique blend of grandeur, sustainability, and personalised service, youre invited into a world where every stay feels like a cherished homecoming.
-
The Best Destinations For Winter Sun
As winter sets in and the chill creeps across the UK, many travellers are dreaming of sun-soaked escapes to warmer destinations.
-
Women Who Launch: Jen Fuller from Etta Loves
It’s not often that the idea for your next big venture comes from the smallest of business consultants.
-
Portella Palma: A Mediterranean Haven of Elegance and Tranquillity
Nestled along the sun-kissed shores of the Mediterranean, Portella Palma is a destination that defines understated luxury.
-
Zulal Wellness Resort —The Pinnacle Of Health and Family
Situated as a pioneering wellness destination in the Middle East, Zulal Wellness Resort offers a rare blend of holistic health and luxury, curated by the renowned Chiva-Som group.
-
Discovering the Unique Charms of 137 Pillars House Chiang Mai
137 Pillars House Chiang Mai embodies the grandeur and historical charm of Thailand’s colonial era. Built in 1889, this distinguished property originally served as the residence of Louis Leonowen. Nestled in the heart of Chiang Mai, 137 Pillars House presents a distinctive blend of heritage, luxury, and local culture, making it an exceptional choice for traveler's.
-
Meet The Belgravia Expert, Cally Squires
Cally Squires could have never predicted that getting her hair done would change the course of her life so drastically.